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Knowledge. Without it, you're not going anywhere. Information is the KEY when you're making gold. The more you know the better. If you don't know what the price for X item is, you can't really make a profit. Knowing that there is a upcoming patch and knowing that that patch is going to release epic gems is what and can make you thousands of gold. Knowing that a certain item is going to go up in price soon is what can and will make you thousands of gold.
If you don't do your research you're only cutting yourself short, If you don't read blogs, forums, tweets, etc, you're losing out on information that could potentially make you rich. You simply need to do your research if you're somewhat interesting in making gold within this game ( and any other game/real life situations ). You wouldn't invest in a stock if you new nothing about it.. right? You read up on the company.. check how they've been doing.. etc etc, well it's the same concept here.. you read upcoming changes, you read the forums for past trends, etc etc.
There are tons of sites that put this information out there.. you just simply have to go out and look for it. There are the JMTC Forums, The Consortium Forums, My Twitter account, Markco's twitter account, the tutorial page at the top, Hundreds of blogs that put out great information daily, there are even podcasts ( CTA & AHJ )out there that you can listen to while you play! You can even have someone teach you everything if you use the WoW Coaching Program.
I was reading some of the comments on one of the recordings that I posted about two weeks ago, and one really struck me. What the comment basically said was that you can't take advice from anyone, that you should only be taking advice/tips from people that you personally trust. I completely disagree with that statement but I can see where the poster is coming from.. but honestly what do you have to lose? A tip is a tip even if it's from a "non-trusted" source, you're only cutting yourself short if you choose not to listen to this or read someones blog just because they aren't trusted. I personally take advice from anyone that's willing to give it to me, from there I can choose whether or not to follow someone's advice based on what I think. I guess what I'm trying to say is that any advice can be good advice regardless of the source.
You need to look for the information. You can't have someone else do it, you personally have to take the time and read/listen to the ideas and tips that are being put out there. It's not going to come to you, you have to go out and look for it. The information is there, the question is: Are you looking for it? Are you reading it? Are you listening to it?