Written by: Nick.
Imagine you are a kid and you are walking down the cereal aisle. You notice that there are
two different things of your favorite cereal, Cookie Crisp. The first is $4.50 for 12 oz of cereal.
The second one is $5.50 for 14 oz of cereal and comes with a FREE Super Secret Decoder
Ring inside. If you are that kid, you want that free toy and would be willing to pay that little
bit more for the little bit of extra cereal to get the free toy (well your parents would). In
economics, we call it the negative cost of zero, but in WoW, it's your best friend.
You may have noticed that I don't like to compete by undercutting my competition. I think it
leads to an arms race of who can go broke first. I do like to find ways to increase my price
and still make the sell and have people willing to pay me happily to do so. Lately, I've been
selling Greater Planar Essences, but the price has dropped on my server to a low of 9g a pop.
That's brutal on my margins. A Blue Linen Shirt costs me less than 25s on bad days. Combine
the two and you get the following pitch to post in General/Trade chat.
Selling [Greater Planar Essence] for 12g. If you buy 1, I'll expand your wardrobe so
you look flashy around Stormwind by including a [Blue Linen Shirt] FREE. That's right
FREE. Buy 5 or more and get a [Red Swashbuckler's Shirt] FREE instead.
Nine times out of 10, I get a whisper with an offer or someone asking if I can throw in a
different shirt color instead. Either way, contact is made and I can start negotiating with the
person to ensure I make a sale. The other thing you'll notice is I put FREE after the item
because people remember the first part of what they read and the last part of what they
read, but rarely inbetween. I want them to become excited by the FREE and willing to pay
me more for my items. In this case I got rid of a shirt. Not everyone needs a new shirt and
most people wouldn't even consider buying a new one. It's the negative aspect here (you
don't need it, it takes up bag space), but by marking it worth the word free, you change the
context of the conversation and the attitude towards what you are selling.
So poke around through your banks and bags and find some junk you don't want that people
might want if it was free. It just might make you a little more money today.
Written by: Nick.
There’s a lot of information to sort through when bidding, buying, or posting items on the auction house. In fact it’s too much for any one ...
Engineers have always been on the short end of the stick when it comes to gold making. During the burning crusade and wrath expansions...
Cataclysm is here, and so are the new "eternals". People have been asking, what are the best spots to farm Volatiles? If you don...
This post was submitted by Alisha as her application to write here at JMTC. If you enjoyed Alisha's post then please give her a thumbs u...
Ok so I don't always buy my alts the best gear in the world... I decided to finally sit down and write about the top ten items I see ri...
Of all my posts at Just My Two Copper , I think that this farming spot is going to excite my hunter readers the most. In this article I am ...
Hey Markco, Just wanted to tell you another gold tip. With patch 3.1 the JC pattern Citrine Ring Of Rapid Healing no longer requires 2 elem...
PCT means percentage or percentage market value for an item. After you have scanned with auctioneer enough you will have an accurate PCT for...
You should reset the data of your addons once in a while. Why? Things get outdated, their prices change and after a while you'll look at...
Everytime I think about the idea of having to 'farm' an item I cringe inside. Mindless hours of running from mob to mob killi...